Ethica Private Wealth




Ethica Private Wealth




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Ethica Private Wealth is a successful financial planning and wealth creation firm who have been in business for many years on the Sunshine Coast.

Director of Ethica, Michael, approached The Good Studio to help with a re-brand and website re-development as he felt that Ethica had outgrown their current identity. While Michael’s primary audience and clientele sit in the 50+ age bracket, he needed a brand and identity that wouldn’t exclude a younger demographic.

The Good Studio immersed themselves in how Ethica operate, discovering the ins and outs of how the team help their clients achieve financial clarity and create wealth.

Through our journey, we discovered what the Ethica brand identity looked like in the modern world and created a timeless visual which can age with the business. The final result was a clear, concise visual with a simplified website providing critical points of information to communicate with their target market.

Final Works:

  • Brand strategy developed
  • Redeveloped website including custom user platforms
  • Logo redesign
  • Photography and art direction
  • Uniforms
  • Business cards
  • Notepads
  • Signage

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