Freedom Broadband is on a mission; to disrupt the Australian Telco and NBN industry. Freedom Broadband wants to offer Australians fast broadband at a great price but to also build their company around serving a higher purpose. Graeme and his team come from a tech background and have sat on the board of numerous charities. Seeing the pain points from both sides, they decided to develop a solution for a better NBN product and easy revenue-raising for charities. When a consumer signs up to be a Freedom client, they select which charity they would like a portion of their bill to be donated to each month; how great is that!
Graeme and his team reached out to The Good Studio initially for brand identity; however, after discussing the vision for Freedom, we realised that the team needed help with their strategy, identity and website.
While their product is a fantastic idea, it was hard for the Freedom team to articulate the 'why' and 'what' of their philosophy. Through creative copywriting and in-depth strategy sessions, The Good Studio helped Freedom to vocalise their message and communicate it visually.
The final product:
- Philosophy, brand and competition strategy
- Website Development
- Point of sale materials
- Marketing Materials
- Brand identity
- Logo development
- Custom animation
- Vehicle wraps
The Good Studio is currently working on their second project with the Freedom Broadband team, and we can't wait to share it!